Thursday, February 20, 2014

"No Scrubs"

Bianca Berger
Professor Masahide
ES 397
February 10, 2014
No Scrubs
            For the majority of history the traditional female role has been to service and cater to the man. Since the beginning of time, in order for women to survive, it was necessary for women to be make themselves visually, emotionally and sexually appealing for men- the hunters, so they could provide for the women. Through natural selection, the women who did partake in becoming gatherers and ‘scoring’ a male hunter have reproduced and continued this cycle of traditional male and female roles. Up until very recently this was still a common practice (and still is), not just in America but also, throughout the world. In china, women bound their feet to make them smaller, in France and allover Europe women wore deathly tight corsets to make their figure more appealing to men; it’s an unfortunate but true fact that women have and still behave to look a certain way in order to attain that male attention, constantly seeking male approval. The classic film “How to Marry a Millionaire” is the perfect example of American women just 60 + years ago in the 1950’s putting themselves in serious debt, scheming, partaking in illegal activities just to appear as ‘classy, wealthy and attractive’ women to score a millionaire husband. There are exceptions of course, but it can be acknowledged that the throughout the history of time it has generally been the male to ‘choose’ his female companion. TLC’s song, “No Scrubs” not only defies this age-old dynamic but also, completely reverses roles. The futuristic setting, modern day beat and low-angle shots in their music video say it all: they’re bringing in a “New Age” and breaking age-old stereotypes.
            In TLC’s song “No Scrubs” this ‘fly girl’ music group makes the bold powerful statement that ‘We have the right to choose!’ it’s not about women catering to men anymore (at least for them). Aside from breaking into the Hip Hop music scene as a three women music group, they aren’t trying to simply ‘join the men’ in their Hip Hop scene, they want to defy them and separate themselves. That is incredibly interesting given how hard it was for women to break into Hip Hop and be respected by the males, it was constantly a female’s urge to be accepted by the males in Hip Hop culture, and not for the traditional reasons (survival and marriage).
            The music video embodies a highly futuristic and modern taste- flashing fluorescent strobe lights, tall chrome and metal rooms mainly shot in various low-angles creating a highly dominating feel of the all female ‘fly girl’ group over us as a viewing us. The primary focus of their video are these low angles- we as an audience are being overpowered by the group, the message isn’t polite or passive. They declare ‘I don’t want your number, I don’t want to give you mine…a scrub is a guy that can’t get no love from me.’ It is a New Age, women want men to ‘satisfy [my] appetite with something spectacular’ times are changing and the roles are reversing, it is the time for men to impress the lady.

            TLC rocked the music charts with this Hip Hop pop hit, especially among females, I remember being a young girl and this playing on the radio as my older cousins belted out the lyrics with powerful hand gestures. TLC declared that they aren’t going to settle as women throughout history have always done, they rang in a New Age and made a bold statement about the female role in Hip Hop music. Rather than yearning to be accepted and respected by the male Hip Hop community they egged them on- saying they weren’t going to settle.

http://www.youtube.com/watch?v=FrLequ6dUdM

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